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Love Songs: Romance by Generations
Love songs get to the heart of generational attitudes towards love and its expression.

Rebecca Martell
Jan 307 min read


Notes on Nomads: Risk and America's Forgotten Generations
Is it too late for the "bad kids" to do something good?

Rebecca Martell
Dec 6, 202412 min read


The O.G.: Ideas, Imagination, and Originality in Saecular Spring
Is the Crisis Era bringing awareness to and rejection of artificiality? And how can increasing originality become an artistic solution?

Rebecca Martell
Apr 18, 20247 min read


The Habit: A Generational Solution to Addiction Culture
As #techbros cash in on addiction culture, can generational connection be the cure?

Rebecca Martell
Mar 6, 20247 min read


The Christmas Gambit: Risk, Reward, and Saecular Winter
The Christmas Gambit is the calculated risk we all must take, to give up something to gain even more.

Rebecca Martell
Dec 17, 20238 min read


The Muscle: Meaning Versus Monolith in the New Millennium
Mediocrity neither surprises nor delights. Monoliths are boring. But right now, both have a lot of money and muscle.

Rebecca Martell
Jan 16, 20238 min read


Evergreen: A Christmas Carol for All Generations
Why does Charles Dickens' _A Christmas Carol_ resonate with so many different generations in different eras?

Rebecca Martell
Dec 19, 20228 min read


Commodifying Virtue (Part Two): Gen Z / Homelanders' Big Plans
I believe the Dream Merchants will return. But Homelanders' potential, their capacity for greatness, depends on us today.

Rebecca Martell
Aug 15, 202210 min read


Commodifying Virtue (Part One): Boomers' Little Boxes
Whatever it is that Baby Boomers do to signal virtue and seek validation, it's on a grand scale. And it has serious implications for us all.

Rebecca Martell
Jul 23, 20228 min read


Kindness: A Homelander/Gen Z Superpower
Is kindness really a super-power? A friendly neighborhood superhero may hold a clue.

Rebecca Martell
Feb 25, 20226 min read


The Quest: Cultural Heroes from Crisis to Awakening
In the post-1960s world, storytelling has become about self. But our current Crisis Era has people hungry for true heroes.

Rebecca Martell
Sep 30, 20216 min read


The Shortcut: How Generations Can Help You Write Authentic Characters
Generational archetypes of HERO, NOMAD, ARTIST, and PRHOPET can help you with the who, what, when, and how of your story's characters.

Rebecca Martell
Sep 2, 20214 min read


Life as a Mix Tape: Young Gen X at 40
The mix tape is a metaphor for life at the edge of Generation X, watching the saeculum turn.

Rebecca Martell
Jul 22, 20215 min read


Monopoly for Millennials: The REAL Real Estate Problem
It's not the flippant rendering of real-life woes that bothers me with Monopoly for Millennials. It's the attitude that real estate is not

Rebecca Martell
Jun 24, 20214 min read


A "Reel" Great Holiday: Top Christmas Films by Generation
Everybody loves Christmas movies! Here's a look at the top recommendations to fit each generation.

Rebecca Martell
Dec 24, 20203 min read
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